Metahype:: The first automotive platform in the metaverse

Coinciding with the company's new digital positioning, CUPRA decided to take the leap into the metaverse. After many months of work, Metahype was born: a virtual environment where brands, creators and communities connect and share culture.

Metahype is an Island divided into districts, and each district can be purchased by a brand to create exclusive digital experiences for their fans.

At Metahype people can attend live events, buy digital clothing for their avatars, purchase NFT's and participate in exclusive experiences developed by brands and content creators.

Users have audio, video and text tools to socialize and create communities.

Brands such as Primavera Sound and Ubeat are already preparing their experiences at Metahype.