Brand and transmedia experiences in the metaverse

Platforms such as Roblox, Sandbox and Dencentraland are an extraordinary breeding ground for transmedia activations. During the last year, several production companies have asked us to extend the universe of their series and movies in the metaverse. 

The Sandbox experience of El Internado: Las Cumbres places players inside the school, where they will have to overcome different challenges and discover the mysteries that lie within.

Paraíso places players in the town where the events of the series take place, to defeat the undead who are  attacking the locals.

Kit Kat offers us a game in Roblox where the cholocalte bars are portals that transport players to different universes.