ASICS:: Play the Unplayable, or how we turned a store into a full-size paddle court.

Asics approach us to present their new paddle rackets whose main quality is the greater control of the ball. To prove it we created "Play the Unplayable": a virtual reality experience in stores that placed players in a futuristic  full size court to face an expert paddle robot. To make it even more complicated, the ground changed its shape forming waves that modified the trajectory of the ball in an unexpected way.

The experience was presented by world champions Bela and Lima and the player who scored the most points among all the shops where the action took place (Madrid, Barcelona and Málaga), won a personalized masterclass with these world class players.

A screen outside the shop displayed the matches to capture the attention of people 

The experience will soon be available in other European countries.